About Text-a-Day

Text-A-Day is a state of the art mobile technology company and full-service mobile marketing agency.  The company operates a best-in-class mobile commerce and communications platform specifically designed to serve the needs of the non-profit community. Text-A-Day makes any campaign instantly interactive via the mobile phone, regardless of what media channel is used to communicate with the consumer or donor. This functionality allows our clients to conduct business transactions, accept donations and engage in targeted communication campaigns with their customers/donors through mobile devices.  

The Text-A-Day platform was built through a combination of internal development and strategic partnerships enabling our clients to use the mobile channel to raise money through mobile donations and facilitate the sale of goods and services to mobile users through text message, mobile web enabled checkout and smart phone applications.   

We conduct business in a manner that aligns with our core values and the values of our clients, operating as a socially-conscious business and responsible member of the community.

Greg Lambrecht, President  

Greg Lambrecht has a successful track record, for more than 20 years of founding and leading start-up companies focused on building new retail distribution networks. As the founder of PCI a leading consumer product distribution company, Mr. Lambrecht negotiated agreements with the nation’ largest retail outlets such as 7-11 (Southland Corp), Albertson’s and Costco representing 25,000 retail accounts.

As the founder and largest shareholder of PCI, Greg lead the company through a NASDAQ listed IPO, raising $10,000,000 USD for PCI.   

Mr. Lambrecht also founded Millennium Marketing, a firm specializing in distribution of prepaid wireless, Ringtones and Games throughout retails stores in North America.  Prior to founding Millennium Marketing, Mr. Lambrecht launched several distribution companies from the ground up to service national mass merchandisers and retailers including his first venture, Rosehearts, Inc. in 1984. Rosehearts sold impulse products to convenience, grocery and “big box” stores throughout North America. 

Upon the successful sale of the Company in 1988, Greg launched Can-AM in 1994 to service mass merchandisers in Canada; in 1997 expanding Can-AM into Premium Cigars International (PCI).  Mr. Lambrecht successfully developed and grew the PCI’s cigar distribution program to 20,000 accounts. 

As VP of Sales for Single-Stick, a retail tobacco company, Mr. Lambrecht increased sales from $300,000 USD per year to $40 Million per year.   Mr. Lambrecht has a B.A. in Communications & Marketing from Western Washington University in the United States.

Eric Lofdahl, Chief Technology Officer

Eric Lofdahl has over 20 years of experience in the technology sector, including positions in software development, program management, and complex system integration and engineering process definition. As Vice President of Engineering at SinglePoint, Mr. Lofdahl led the definition and deployment of the company's Mobile Messaging, Anti-Spam and Content Delivery products.

Prior to that, Eric worked at the Boeing Company, where he led a team that successfully developed advanced wireless and satellite data products based on commercial technology for the U.S. Air Force. Also at Boeing, he directed the teams that developed new products and capabilities for a number of military airplane programs, including the AWACS, F-22 and B-1B programs. Eric holds a BS degree in electrical engineering from Iowa State University in the United States.

Chris Heidkamp, Senior Vice President

Since joining Lifestyle Wireless in 2009, Chris Heidkamp has focused on assisting national and global non-profit organizations develop more intuitive methods of facilitating contributions via the mobile channel and identifying best practices for multi channel marketing strategies that include driving mobile commerce.

His 20 years of telecommunications and marketing experience includes building and leading successful sales teams and ranges from selling into the SMB and enterprise market segments, to providing wholesale carrier services for carriers such as Qwest, AT&T, Sprint, Cable & Wireless, and Level 3 Communications. Prior to LSW, Chris served 10 years as the Director of MCI’s top revenue producing sales agency where he recruited, trained, and managed the nationwide sales force.  Under Chris’s leadership, the agency increased revenue from $300K a year to a record setting $50M annually.

Chris has a provisional patent based on his invention of a business process for nomadic VoIP telephony customers that has lead to a licensing agreement with a service provider. His invention is critical to VoIP users who encounter location accuracy issues while mobile.

Chris has a BA in Economics from the University of Minnesota.   He also serves as a telecommunications consultant with the Gerson Lehrman Group, a highly respected global investment management firm based in New York City.